SmartPick – E-commerce Platform Website for Paxco

Led frontend development for a high-performance, responsive Shopify theme tailored for fashion and accessory stores, enhancing user experience and increasing conversion rates.

Role

Senior Frontend Developer

Skills

Advanced React & Next.js Development, Tailwind CSS Architecture, UI/UX Leadership, Performance & SEO Optimization, Cross-Browser & Device Compatibility, Team Collaboration & Mentorship

Technologies

React, React Router DOM, Tailwind CSS, TypeScript, Shopify Liquid, Framer Motion
smart-pick-pack

Overview

SmartPick is the official e-commerce website for Paxco, designed to showcase their product catalog with an elegant, user-friendly interface. The site features smooth navigation, fast performance, and interactive product displays optimized for multiple devices.

Challenges and goals

The project aimed to create a high-performance, responsive website that delivers a premium shopping experience while supporting Paxco’s branding and marketing goals. Key challenges included balancing rich interactivity with fast load times and accessibility compliance.

Deliverbles

Responsive Frontend Development

Built a fully responsive website optimized for desktop, tablet, and mobile users.

Interactive Product Displays

Implemented advanced UI components like image sliders, product zoom, and video integration.

Performance & SEO Optimization

Applied best practices to improve site speed and search engine visibility.

Cross-Browser Compatibility

Ensured consistent functionality and design across all major browsers.

Team Leadership & Collaboration

Mentored junior developers and worked closely with designers and backend engineers.

Approach

Modular Frontend Architecture

Built a scalable and maintainable component system to accelerate development and simplify future updates.

Collaborative Agile Process

Engaged in regular sprint planning and code reviews, fostering a collaborative environment for delivering high-quality features.

User-Centered Design

Prioritized usability and accessibility to ensure an inclusive shopping experience for diverse audiences.

Continuous Integration & Deployment

Implemented CI/CD workflows to automate testing and streamline deployment cycles.

Outcome

The SmartPick website successfully enhanced Paxco’s online presence, delivering a smooth, engaging shopping experience that boosted user engagement and sales. My role as Senior Frontend Developer ensured the site’s maintainability and scalability for future growth.