A digital architecture and design publication needing a platform as considered as its editorial content. Custom reading experience, article-level analytics, and a subscription model built around the community.
Challenge
Most magazine platforms are built for volume, not craft. Forma needed something that respected both the editors' work and the readers' time.
Process
Designed the reading experience first — typography, rhythm, image treatment, pull quotes. Then built the infrastructure around what the content needed.
Outcome
120,000 monthly readers six months after relaunch. Newsletter open rate at 41%. Subscription revenue up 280%.
120K
Monthly readers
41%
Open rate
+280%
Subscriptions
Technology Stack
Next.jsSanityTailwind CSSGSAP