A collaborative project management SaaS built for small creative teams who found existing tools too heavy. Real-time multiplayer editing, AI task prioritisation, and a focus on reducing friction over adding features.
Challenge
The market is saturated with PM tools. The only viable position was radical simplicity — a product that teams could onboard in 10 minutes and feel productive in the first session.
Process
Ran a 6-week design sprint with 12 target users before building anything. Cut the feature set in half twice. Built the AI layer last, not first.
Outcome
400 paying customers in 6 months without paid acquisition. NPS of 72. Acquired by a larger SaaS company 14 months after launch.
400+
Customers
72
NPS
$18K
MRR
Technology Stack
Next.jsSupabaseOpenAIZustand